{"id":1487,"date":"2026-02-27T15:18:14","date_gmt":"2026-02-27T21:18:14","guid":{"rendered":"https:\/\/mzr.mx\/?page_id=1487"},"modified":"2026-02-27T15:20:17","modified_gmt":"2026-02-27T21:20:17","slug":"politica-de-privacidad","status":"publish","type":"page","link":"https:\/\/mzr.mx\/en\/politica-de-privacidad\/","title":{"rendered":"Pol\u00edtica de privacidad"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1487\" class=\"elementor elementor-1487\">\n\t\t\t\t<div class=\"elementor-element elementor-element-341e238e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"341e238e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7de0e5c3 elementor-widget elementor-widget-heading\" data-id=\"7de0e5c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Market intelligence for the real estate sector<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a84d3c4 elementor-widget elementor-widget-heading\" data-id=\"7a84d3c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Privacy Policy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-697b9506 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"697b9506\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-102f5bcd e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"102f5bcd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ca83d57 elementor-widget elementor-widget-text-editor\" data-id=\"7ca83d57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p data-path-to-node=\"4\">\u00a0<\/p>\n<p data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">1. Identity and Address of the Data Controller<\/b> MZR (hereinafter referred to as the \u2018Data Controller\u2019), with address at Canal Recodo 245, Barrio 18, Xochimilco, ZIP Code 16034, Mexico City, is responsible for the use and protection of your personal data, and hereby informs you of the following:<\/p>\n<p data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">2. Personal Data We Collect<\/b> In order to carry out the purposes described in this Privacy Notice, we will use the following personal data obtained through our contact forms or direct communication:<\/p>\n<ul data-path-to-node=\"6\">\n<li>\n<p data-path-to-node=\"6,0,0\">Full name<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,1,0\">Email address<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,2,0\">Phone\/WhatsApp<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,3,0\">Company where you are employed<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,4,0\">Information regarding your consulting needs or real estate projects<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"7\"><b data-path-to-node=\"7\" data-index-in-node=\"0\">3. Purposes of Data Processing<\/b> The personal data we collect from you will be used for the following purposes, which are necessary for the services you request:<\/p>\n<ul data-path-to-node=\"8\">\n<li>\n<p data-path-to-node=\"8,0,0\">To respond to your requests for information, quotations, and market intelligence services.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,1,0\">To provide the real estate consulting, market research, and geomarketing services contracted.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,2,0\">To maintain direct communication for project follow-up.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,3,0\">To issue the corresponding invoices for services rendered.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"9\" class=\"translation-block\">Additionally, we will use your information for the following secondary purposes, which are not necessary for the requested service but allow us to provide better service:<\/p>\n<ul data-path-to-node=\"10\">\n<li>\n<p data-path-to-node=\"10,0,0\">Sending newsletters related to the real estate sector.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"10,1,0\">Invitations to events or market research presentations.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"11\"><i data-path-to-node=\"11\" data-index-in-node=\"0\">If you do not wish for your personal data to be processed for these secondary purposes, you may send us an email at: <b data-path-to-node=\"11\" data-index-in-node=\"133\">info@mzr.mx<\/b>.<\/i><\/p>\n<p data-path-to-node=\"12\"><b data-path-to-node=\"12\" data-index-in-node=\"0\">4. Data Transfers<\/b> We inform you that your personal data will not be shared with individuals, companies, organizations, or authorities other than us, except when strictly necessary to comply with legal obligations or requests from competent authorities.<\/p>\n<p data-path-to-node=\"13\" class=\"translation-block\">You have the right to know what personal data we hold about you, what we use it for, and the conditions under which it is processed (Access).\n\nLikewise, you have the right to request the correction of your personal information if it is outdated, inaccurate, or incomplete (Rectification); request that it be deleted from our records or databases when you believe it is not being used properly (Cancellation); and object to the use of your personal data for specific purposes (Objection).<\/p>\n<div class=\"source-inline-chip-container ng-star-inserted\">\u00a0<\/div>\n<p data-path-to-node=\"14\">To exercise any of your ARCO rights, you must submit the corresponding request by sending an email to: <b data-path-to-node=\"14\" data-index-in-node=\"134\">info@mzr.mx<\/b>.<\/p>\n<p data-path-to-node=\"15\"><b data-path-to-node=\"15\" data-index-in-node=\"0\">6. Use of Cookies and Tracking Technologies<\/b> We inform you that our website uses cookies and other technologies through which it is possible to monitor your behavior as an internet user, in order to provide you with a better service and browsing experience on our website.<\/p>\n<p data-path-to-node=\"16\"><b data-path-to-node=\"16\" data-index-in-node=\"0\">7. Changes to the Privacy Notice<\/b> his Privacy Notice may be modified, amended, or updated as a result of new legal requirements; our own needs regarding the services we offer; our privacy practices; or changes to our business model.\n\nSuch modifications will be available on our website: <b data-path-to-node=\"16\" data-index-in-node=\"373\"><a class=\"ng-star-inserted\" href=\"https:\/\/mzr.mx\/en\/\" target=\"_blank\" rel=\"noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahcKEwici7nDyvqSAxUAAAAAHQAAAAAQWw\">https:\/\/mzr.mx\/<\/a><\/b>.<\/p>\n\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Inteligencia de mercados para el sector inmobiliario Politica de privacidad \u00a0 1. Identidad y Domicilio del Responsable MZR (en adelante &#8220;El Responsable&#8221;), con domicilio en Canal Recodo 245, Barrio 18, Xochimilco, C.P. 16034, Ciudad de M\u00e9xico, es el responsable del uso y protecci\u00f3n de sus datos personales, y al respecto le informa lo siguiente: 2. Datos Personales que recabamos Para llevar a cabo las finalidades descritas en el presente aviso, utilizaremos los siguientes datos personales obtenidos a trav\u00e9s de nuestros formularios de contacto o comunicaci\u00f3n directa: Nombre completo. Correo electr\u00f3nico. Tel\u00e9fono \/ WhatsApp. Empresa donde labora. Informaci\u00f3n sobre sus necesidades de consultor\u00eda o proyectos inmobiliarios. 3. Finalidades del Tratamiento de los Datos Los datos personales que recabamos de usted, los utilizaremos para las siguientes finalidades que son necesarias para el servicio que solicita: Atender sus solicitudes de informaci\u00f3n, cotizaciones y servicios de inteligencia de mercados. Proveer los servicios de consultor\u00eda inmobiliaria, estudios de mercado y geomarketing contratados. Mantener comunicaci\u00f3n directa para el seguimiento de proyectos. Realizar la facturaci\u00f3n correspondiente de los servicios. De manera adicional, utilizaremos su informaci\u00f3n para las siguientes finalidades secundarias que no son necesarias para el servicio solicitado, pero que nos permiten brindarle una mejor atenci\u00f3n: Env\u00edo de boletines informativos sobre el sector inmobiliario. Invitaciones a eventos o presentaciones de estudios de mercado. Si usted no desea que sus datos personales sean tratados para estas finalidades secundarias, puede enviarnos un correo electr\u00f3nico a info@mzr.mx. 4. Transferencia de Datos Le informamos que sus datos personales no ser\u00e1n compartidos con personas, empresas, organizaciones o autoridades distintas a nosotros, salvo aquellas que sean estrictamente necesarias para el cumplimiento de las obligaciones legales o requerimientos de autoridad competente. 5. Derechos ARCO (Acceso, Rectificaci\u00f3n, Cancelaci\u00f3n y Oposici\u00f3n) Usted tiene derecho a conocer qu\u00e9 datos personales tenemos de usted, para qu\u00e9 los utilizamos y las condiciones del uso que les damos (Acceso). Asimismo, es su derecho solicitar la correcci\u00f3n de su informaci\u00f3n personal en caso de que est\u00e9 desactualizada, sea inexacta o incompleta (Rectificaci\u00f3n); que la eliminemos de nuestros registros o bases de datos cuando considere que la misma no est\u00e1 siendo utilizada adecuadamente (Cancelaci\u00f3n); as\u00ed como oponerse al uso de sus datos personales para fines espec\u00edficos (Oposici\u00f3n). \u00a0 Para el ejercicio de cualquier de los derechos ARCO, usted deber\u00e1 presentar la solicitud respectiva enviando un correo electr\u00f3nico a: info@mzr.mx. 6. Uso de Cookies y Tecnolog\u00edas de Rastreo Le informamos que en nuestra p\u00e1gina de internet utilizamos cookies y otras tecnolog\u00edas, a trav\u00e9s de las cuales es posible monitorear su comportamiento como usuario de internet, con el fin de brindarle un mejor servicio y experiencia al navegar en nuestra p\u00e1gina. Los datos que obtenemos son: identificadores, tipo de navegador, sistema operativo y p\u00e1ginas web visitadas. 7. Cambios al Aviso de Privacidad El presente aviso de privacidad puede sufrir modificaciones, cambios o actualizaciones derivadas de nuevos requerimientos legales; de nuestras propias necesidades por los servicios que ofrecemos; de nuestras pr\u00e1cticas de privacidad; o por cambios en nuestro modelo de negocio. Estas modificaciones estar\u00e1n disponibles en nuestro sitio web https:\/\/mzr.mx\/. \u00a0<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1487","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mzr.mx\/en\/wp-json\/wp\/v2\/pages\/1487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mzr.mx\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mzr.mx\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mzr.mx\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mzr.mx\/en\/wp-json\/wp\/v2\/comments?post=1487"}],"version-history":[{"count":9,"href":"https:\/\/mzr.mx\/en\/wp-json\/wp\/v2\/pages\/1487\/revisions"}],"predecessor-version":[{"id":1503,"href":"https:\/\/mzr.mx\/en\/wp-json\/wp\/v2\/pages\/1487\/revisions\/1503"}],"wp:attachment":[{"href":"https:\/\/mzr.mx\/en\/wp-json\/wp\/v2\/media?parent=1487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}